Embroidereez Personalized Gifts & Promotional Products in Columbia: Why It Works
HISTORY OF PROMOTIONAL PRODUCTS:
The first known promotional products in the United States were commemorative buttons dating back to the election of George Washington in 1789. During the early 19th century, there were some advertising calendars, rulers and wooden specialties, but there wasn't an organized industry for the creation and distribution of promotional items until later in the 19th century.
Businesses always look for good and effective advertising strategies, and one of the most successful techniques is by distributing promotional products. Statistics have confirmed that these products actually take the business to newer heights.
RECENT STUDY RESULTS:
83% LIKE RECEIVING PROMOTIONAL PRODUCTS
48% WANT TO RECEIVE PROMOTIONAL PRODUCTS MORE OFTEN
58% HANG ONTO PROMOTIONAL PRODUCTS
74% KEEP PROMOTIONAL PRODUCTS IN THE WORK SPACE
55% KEEP PROMOTIONAL PRODUCTS IN THE BEDROOM
91% KEEP PROMOTIONAL PRODUCTS IN THE KITCHEN
76% RECALL THE NAME ADVERTISED ON PROMOTIONAL PRODUCTS
52% DO BUSINESS WITH THE COMPANY AFTER RECEIVING PROMOTIONAL PRODUCTS
52% IMPRESSION OF THE COMPANY IS MORE POSITIVE USING PROMOTIONAL PRODUCTS
50% USE PROMOTIONAL PRODUCTS DAILY
MOST POPULAR PRODUCTS:
The most commonly owned promotional products in the United States are writing instruments (46%), followed by shirts (38%) and calendars (24%).
The average cost-per-impression of an advertising specialty item is $0.004, making it less expensive per impression than nearly any other media. (According to Nielsen Media data, the CPI for a national magazine ad is $$0.033, a newspaper ad is $0.0129, a prime time TV ad is $0.019, a cable TV ad is $0.007, a syndicated TV ad is $$0.006, and a spot radio ad is $0.005).
These statistics conclude that marketers get a more favorable return on investment from advertising specialties than almost any other popular media, with a very low cost-per-impression, high recall among those who receive ad specialty items, and increased intent among recipients to make purchases from the advertiser.
WHY USE PROMOTIONAL PRODUCTS
Attract New Customers
Commemorate Special Events
Increase Repeat Business
Build An Image
Inspire Customer Loyalty
Establish Name Recognition
Cultivate Goodwill In The Community
Improve Client Relations
Reactivate Old Accounts
Solidify Corporate Identity